Kroger's Online Shopping Site | Lisa Ward, UX Designer

I played a key role in the release of Kroger's newest ecommerce endeavor - A click & collect grocery service now available in Cincinnati, OH.

I specifically had a hand in overseeing and supporting all project and development.
I decided key interactions and user flows within the site, and made swift and effective improvements after ethnography and mobile research discoveries.

Have a Kroger.com account? Check it out!